Máster presencial
Barcelona
Duración : 1 Año
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Sedes
Localización
Fecha inicio
Temario completo de este curso
1. Business Policy and Business Administration. Strategy.
2. Strategies and Policies of Marketing Management.
3. Economic Control and optimization of results.
4. Production Management, Operations, Logistics and Quality Control.
5. Commercial Management: organization of commercial networks.
6. Managerial Skills: Coaching, Empowerment, Leadership and Organization.
7. Economic Analysis of Managerial Decisions.
8. Financial Management: Management, Strategy and Value Creation.
9. Company Assesments: mergers, procurement, joint-venture.
10. Globalization and Internationalization of Markets. Analysis.
11. Managerial Ethics and Social Corporate Responsibility.
12. Branding: The Management of the Value of a Brand (Know-How).
13. The social agents: Union and Employee Head Offices. Cooperation and resolution of
labour conflicts.
14. Judicial and fiscal treatment of the managerial activities.
15. Technological Innovation in the companies. Management of global knowledege.
16. Balance Scorecard: strategies design for management.
17. Final Project: Strategic Business Plan.