Máster presencial
VALENCIA (Valencia)
Duración : 6 Meses
The Master in Digital Marketing is a complete and integrated master's degree that allows students to become experts in digital marketing and lead online communication, using the latest interactive marketing management techniques and taking advantage of the tools that social media and different digital platforms provide to communicate your message effectively through the network.
So, if you are passionate about marketing and want to keep up to date with the latest developments, you can't miss this master's degree offered through Lectiva.com.
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Objetivos
The Master in Digital Marketing is a complete and integrated master's degree that will allow students to master the most current techniques and tools of the digital environment. They will be able to create and manage Ads campaigns. They will be able to lead any online project and implement digital strategies.
A quién va dirigido
Managers, marketing, advertising and communication departments, web masters, web designers, web programmers, and technical managers for search engine optimization, and in general anyone interested in obtaining a complete vision of online marketing management.
Temario completo de este curso
1. Digital Marketing and branding fundamentals
Get ready the concepts of digital marketing and learn how to approach a strategic digital marketing plan,study branding as a differentiator element and work oncreativity as the key to generating original ideas.
2.UX/UI
Discover the characteristics that it must have a website to make the most of it: user experience, usability, accessibility and architecture.
3. Platforms and Langing Pages
Create a perfect landing page ready to go and discover the different types of platforms and servers that exist to create your web or online store.
4. Copywriting
Learn how to make your clients fall in love with creative texts that generate results.
5. Social Media
Learn how to build your brand’s digital community on Social Networks and add value to your fans.
6. Videomarketing
Discover how to include Video in your marketing strategy.
7. Advertising on Social Media
Learn how to manage PPC campaigns on your social networks to increase followers, improve engagement and attract new leads through your ads.
8. Google Ads
Learn how to create, manage and optimize campaigns in Google Ads. Launch your search engine advertising.
9. Performance reports
Learn how to measure and optimize the performance of your campaigns in Google Ads.
10. Positions in search engines
Discover the strategies to position your website in the top positions of Google.
11. Content and Social Media Plan
Become the professional behind the Social Media strategy. Learn to prepare, plan and lead the strategy of a brand or company in social networks.
12. Mobile Marketing
Develops the activity dedicated to the design, implementation and execution of marketing actions carried out through mobile devices.
13. Email Marketing y Automatización
Develop a complete, coherent and effective email marketing strategy in company focussed on generating conversions and learn to automate them.
14. Web Analytics
Learn how to dominate the interface of google Analytics and Google Tag Manager and make the most of your presence on the internet.
15. Google Tag Manager
Learn how to work with Google Tag Manager to get more information about conversions and interactions on your website.
16. Design og Marketing and sales strategies Learn to design sales funnels and conversion funnels in an agile way.
17. Global Strategy
Learn to play the levers that will launch your lead generation strategy for your digital marketing plan.
18. Digital Marketing Plan
Prepare and elaborate your digital marketing plan working on the strategic part, the action planning, the measurement and control of it and the budget item.
19. Final project
Because there is no better way to learn digital marketing than by putting it into practice.
During the development of the Master, with the supportof teachers-tutors, you will develop your own project.