- Building a firm knowledge base in the tourism industry from an international perspective and always with an executive approach and event management. - Developing the capacity for creativity and innovation in the industry and its sustainable management through comprehensive and specialist training, equipping participants to take on positions of responsibility. - Training directors equipped to manage events companies, conventions business tourism and institutions, and who are able to achieve the expected results at a global level. - Developing the executive skills required of a global manager of MICE companies to enable them to work cooperatively, assertively and participatively with all of the members of the team. - Learning the key factors in drafting strategic and immediate action plans in MICE settings (Meetings, Incentives, Conferences and Exhibitions).