Master's Degree in Digital Marketing
ESIC UNIVERSIDADMáster presencial
Madrid y 1 más
24.100 €
Duración : 12 Meses
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Sedes
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Objetivos
1. Integrate the digital marketing function You will learn how to integrate digital marketing into the decision-making process of data-driven organizations to generate real business impact. 2. Lead digital marketing plans You will be able to lead the marketing planning process, assess key digital marketing strategies, and execute tactics and actions based on both digital and business KPIs (ROI, payback, customer acquisition cost, etc.). 3. Develop digital projects You will become a resilient leader, capable of performing under pressure and developing digital business projects using critical thinking. 4. Optimize time to market and media investment You will optimize the time to market of your brands, products, or services by mastering the most effective and efficient paid media investments, aligned with your company’s digital strategy. 5. Develop strategic digital ecosystems You will create efficient and profitable digital ecosystems in the medium and long term by optimizing strategic digital assets (websites, CRMs, digital apps, email & inbound marketing, and e-commerce & marketplaces). 6. Advanced management of the digital marketing funnel You will master the digital marketing funnel to improve segmentation, market positioning, differentiation, and the strategic use of customer data.
A quién va dirigido
This master’s degree is aimed at young professionals and recent graduates with a background or strong interest in marketing, communication, or digital business who want to thrive in an international and data-driven environment. The program equips them with the tools, mindset, and hands-on experience needed to become future leaders in digital marketing—capable of driving innovation, strategy, and growth in organizations navigating constant digital transformation.
Requisitos
You need a university degree or to demonstrate extensive experience in the field. We recommend requesting more information so that your profile can be thoroughly reviewed and the program that best suits your interests can be suggested.
Temario completo de este curso
Module 1. Digital marketing strategy & AI-driven business
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Unit 1. Digital business models and digital ecosystems
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Unit 2. Ethics and sustainability of ai in digital marketing
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Unit 3. Sostac high‑impact digital marketing plans
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Unit 4. Customer‑centric open innovation
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Unit 5. Ai social media listening and insight validation
Module 2. Design of digital identity and web experience with ai
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Unit 1. Creation and management of the digital brand
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Unit 2. User experience, usability, and data in web environments
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Unit 3. Creating a website with wordpress
Module 3. Digital visibility: SEO, SEM, and GEO (generative engine optimisation)
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Unit 1. The evolution from seo to geo: fundamentals and disruption
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Unit 2. Ai organic optimisation
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Unit 3. Sem: ai in the google ads paradigm
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Unit 4. AI-optimized digital advertising campaigns
Módulo 4. Ai marketing stack: data, crm & automation
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Unit 1. Data legality in ai environments
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Unit 2. Business intelligence, data analytics & ai
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Unit 3. Generative ai applied to marketing
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Unit 4. Marketing decision intelligence: from crm to cmp
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Unit 5. Ai marketing automation – hubspot
Módulo 5. Human skills for leading ai
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Unit 1. Communication and leadership in digital marketing projects
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Unit 2. Critical thinking as the foundation of prompting and its results
Module 6. Planning, control and execution of digital investment with business impact
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Unit 1. Financial fundamentals for digital marketing
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Unit 2. Optimising digital marketing budget investments
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Unit 3. Budget planning and control in platforms: basis dsp
Module 7. Ai performance marketing: rtb & social media
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Unit 1. Display advertising and programmatic buying
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Unit 2. Social media: growth strategies and hyper‑segmentation
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Unit 3. AI-powered paid media (meta, google, tiktok campaigns)
Módulo 8. Ai commerce & omnichannel experience
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Unit 1. Intelligent omnichannel commerce
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Unit 2. Cro, ai product discovery and marketplaces
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Unit 3. Building an online shop with shopify
Módulo 9. Professional development & networking
Módulo 10. Master’s final project (TFM)
13.500 € 8.100 €
15.000 € 10.200 €
más de 9000€
6001-7000 €
Precio a consultar