MODULE 1 - GLOBAL MARKETS AND PEOPLE MANAGEMENT

Current socioeconomic context- 6 ECTS

• Economic environment
• Financial systems and markets
• Fiscal and legal
• Sustainability and environment
• Legal trends

Marketing and commercialization in international environments - 6 ECTS

• Marketing strategies
• Communicating
• Digital Marketing & E-Commerce
• Sales management

Intellectual capital and talent management - 6 ECTS

• Human capital management
• Cross-cultural management
• Diversity and inclusion
• Management of change

MODULE 2 - ORGANIZATIONAL STRATEGY

Business Strategy - 6 ECTS

• Competitive advantage
• Strategy
• International strategy
• Business Game
• VUCA Environments and Digital Ecosystem
• Leadership for sustainability
• Disruptive technologies for business
• Business performance analysis and emerging technologies

Finance for the decision making - 6 ECTS

• Financial planning and control
• Budget management
• Decisions on financing
• Investment decisions
• Financial markets and start-up ecosystems
• Mergers and acquisitions
• Business Intelligence

Entrepreneurship and Internationalization - 6 ECTS

• Digital business and innovation
• Agile project management - PRINCE2 and SCRUM
• Growth Hacking
• Thought of design
• Analysis of the internationalization strategies
• International Market

MODULE 3 - INTERNATIONAL BUSINESS

Information Technologies Management - 6 ECTS

• Strategic management of technologies
• Introduction to ICT projects
• Project Management
• Technological management tools

International Financial Risk Management- 6 ECTS

• Financial Markets
• Financial risk management
• Cost of international capital
• International valuation of companies

MASTER'S THESIS

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