We will work with you to transform your practice beyond by questioning, provoking and challenging the cultural, social, economic, technological or material establishment. The academic year will be established in three sections:

• Get lost

One-week long, disruptive workshops to get lost, resent and demolish our established design foundations, develop diverse experiences and perspectives, and help you question your design practice.

• Find

Intensive tutorial sessions where the students define a briefing for their final project and formalise it for a WIP show in mid-February. After determining their work fields, we will encourage design hubs to exhibit their thoughts and ideas and help to define the brief to face the last part of the Master Beyond Product (s).

• Define

Defining personal projects towards a Final Show presentation, participating in weekly mentoring sessions and weekly tool capsules. Specific project-specific and communicative tools will be given to each student to develop their methodology.
The final projects will reflect everything students will have unlearned and relearned and the steps they have followed to approach the product concept in their particular way. The itinerary proposes:

• Questioning pre-established knowledge to be able to approach groundbreaking design paradigms.
• When developing innovative products, knowing and understanding the current socio-economic and cultural context.
• Understanding product design as an attitude, a transformative tool impacting the current or future context.
• Researching in areas of personal interest to define the basis of a personal project.
• Studying and understanding different methodologies and systems from other disciplines and fields that can be involved in one transversal design process.
• Learning to design and develop projects in fictitious or future scenarios, to develop a critical and analytical methodology.
• Managing and efficiently capturing the results of the creative process and translating them into a solid objectification and conceptualisation.