MODULE 1: FINDING VALUE OPPORTUNITIES

In this module you’ll learn about the methodologies, tools and skills you can use to find value opportunities in today’s ecosystems, and anticipate the strategic scenarios of the future.

Subjects:

· Design Thinking Boot Camp

· Trends & Forecast

· Design Strategy

· Design Research

· Sustainable Innovation

MODULE 2: DEVELOPING DESIRABLE SOLUTIONS

You discover the ins and outs of the key disciplines of design to conceptualize, prototype and develop innovative solutions, in consideration of the user’s business strategy and needs.

Subjects:

· Service Design

· Co-Creation

· Experience Design

· Creativity

MODULE 3: DELIVERING VIABLE & FEASIBLE SOLUTIONS

In this module you’ll acquire strategic business management tools to implement viable solutions, in line with existing business models and practices.

Subjects:

· Marketing

· Brand Strategy

· Financials

· Business Model Design

MODULE 4: GROWING YOUR INFLUENCE

In this module you’ll develop essential crossover skills that you can use to lead and manage teams in creative environments. You’ll learn how to communicate effectively and influence the stakeholders involved, without resorting to hierarchical authority.

Subjects:

· Storytelling

· People Management

· Creative Personal Branding

MODULE 5: TRAVEL EXPERIENCES & PROJECTS

Apply the know-how you’ve acquired using Challenge-Based methodology in real industry projects. Work in a team to find solutions for strategic challenges brought to the table by multinational companies, startups or local institutions.

Included:

· Two study trips to key European cities:

· Lisbon — Future Days

Part of Project research process 1. On this trip, you’ll visit innovation agencies in Lisbon and participate at Future Days, a festival for innovative, creative leaders of change. You’ll have the opportunity to explore proposals that promote fair, sustainable urban futures, connecting with experts and professionals leading the field in social and environmental transformation.

· Geneva — CERN and Challenge-Based Innovation

This trip is part of Project 2: Challenge-Based Innovation (CBI), a program recognized by the Financial Times for its positive impact on the application of design in the business world. You’ll be collaborating on interdisciplinary projects with ESADE and UPC students, using open innovation methodologies to propose solutions for real social challenges. The experience includes a visit to CERN (European Organization for Nuclear Research) one of the most important scientific research facilities in the world, a place to find inspiration for the fusion of science, technology and creativity applied to strategic design.

· Real projects collaborating with companies and organizations.

· Master's Thesis Project, the best way to showcase the skills you’ve acquired and your ability to develop strategic solutions that have a real impact.