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Specialize in Luxury Brand Management in Hospitality

Specialize in Luxury Brand Management in Hospitality

Glion Institute Of Higher Education

Postgrado presencial

Montreux (Suiza)


Precio a consultar

If you want an exciting career working with exclusive luxury brands, you need to be to be able to create the perfect customer experience.

Our unique Luxury Brand Management specialization teaches you the marketing and business skills you’ll need to manage luxury brands. You will also hone the managerial soft skills and professionalism from our Hospitality Management degree. Both of these ensure you have the versatility, knowledge and skills needed to be an ideal candidate in the ever-growing world of luxury, hospitality, events and leisure.

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Localización

Fecha inicio

Montreux

Objetivos

Creating memorable experiences continues to be a growth area within the luxury industry. Organizations look for graduates with creativity and innovation, as well as skills in product design, service development, media and brand experience. Studying at Glion will give the cutting-edge skills you’ll need to succeed in a constantly changing, but equally exciting, industry. The pathway into… Brand or Marketing Manager Guest Relations or Concierge Manager Customer Service Manager Public Relations Executive Industry sectors Luxury hotels and resorts Fine dining, food and wine Personal luxury goods Yachts, private jets, automobiles Other brand and service industries

Temario completo de este curso

  1. Analyzing the Economics of Luxury Hospitality
  2. Building on Brand Identity in Luxury Hospitality
  3. Leveraging the Marketing Mix in Luxury Hospitality
  4. Achieving Service Excellence in Luxury Hospitality
  5. Creating Brand Experience in Luxury Hospitality and Events
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