Marketing Communications and Brand Management

Marketing Communications and Brand Management

London Training for Excellence

Curso presencial

London (Inglaterra)


3001-4000 €

Duración : 5 Días

If you want to outstand in marketing and communications? If the answer is Yes, this course added by Lectiva.com will interest you!

Thanks to this course designed by London Training for Excellence you will get to reinforce your skills in branding and marketing strategies.

It has been meticulously think to focus on the importance of market and consumer research and developing consumer insights, sound brand strategies.

You will get a deep understanding of consumers’ mindsets and multiple branding perspectives so you can effectively build, manage and strategically position brands and plan marketing efforts.

Don't wait any longer and take your career a step forward! Contact Lectiva.com website for more information!

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Sedes

Localización

Fecha inicio

London

Requisitos

All those involve in marketing and brand management and to anyone wishes to further their career within this field.

Temario completo de este curso

What are different styles of communication and what benefits each type provides? The communications process How audiences process information and make decisions Establishing and maintaining successful stakeholder relationships Understanding global audiences and communication challenges Marketing Communications Mix Product research and development . Merchandising and distribution processes and pricing. Advertising include all business messaging Personal Selling Discount and Promotions Public Relations Direct Marketing Event Sponsorship Media Campaigns Media campaigns their use and their risks. Case study examples what works and what does not. Practical example tackling a business challenge. An introduction to evaluation. Brand Management Brand creation What is a brand its key characteristics and why do people buy a brand? Create protect enhance and maintain long-term brand value. Evaluate and choose the most appropriate media and mix to promote the brand. Defend your brand when it is under attack: top tips and traps to avoid. Action Plan The "what" has to be done. Your marketing plan consists of: The "how" to do it.
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