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Master in Digital Marketing, Transformation & Design Thinking

Master in Digital Marketing, Transformation & Design Thinking

EU Business School

Máster online


más de 9000€

Duración : 3 Semestres

The Master in Digital Marketing, Transformation & Design Thinking is designed to equip students with the knowledge and practical skills needed to lead digital transformation and innovation in today's business environment. Throughout the program, students explore digital marketing strategies, design thinking, artificial intelligence, data analytics, user experience, and sustainable business practices. By combining technology with human-centered design, the curriculum prepares graduates to create innovative solutions, drive organizational change, and maximize business impact across a wide range of industries.

On Lectiva.com, you can find more information about this master's program offered by EU Business School. The curriculum combines academic excellence with experiential learning through project-based modules, real-life case studies, company visits, and Business Immersion Weeks. Students also complete a Final Capstone Project, allowing them to apply their knowledge to real business challenges while developing the practical skills demanded by today's digital economy.

If you are looking to build a career in digital marketing, business transformation, innovation, or product development, this program is an excellent choice. Request more information through Lectiva.com and discover how the Master in Digital Marketing, Transformation & Design Thinking can help you become a forward-thinking professional capable of leading change in a rapidly evolving digital world.

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Objetivos

The objective of the Master in Digital Marketing, Transformation & Design Thinking is to prepare professionals to lead digital innovation by combining marketing expertise, emerging technologies, design thinking, and data-driven decision-making. The program develops the skills needed to create effective digital strategies, foster sustainable business growth, improve customer experiences, and manage organizational transformation in an increasingly technology-driven environment.

A quién va dirigido

This program is designed for graduates and professionals who want to specialize in digital marketing, innovation, business transformation, and design thinking. It is ideal for individuals seeking careers in digital strategy, marketing, UX consulting, product development, data analytics, or any role focused on driving innovation and digital change within organizations.

Temario completo de este curso

Temary:

Term 1

  • Digital Marketing Strategies & Social Media
  • Analytics, Metrics & UX
  • Tools for Success
  • Business Immersion Week
  • Winning Strategies for Market Entry

Term 2

  • Digital Transformation: Technologies for Maximum Business Impact
  • Design Thinking, HCD & UX
  • Developing a Leadership Edge
  • Strategic Development for Business Success
  • Business Immersion Week

Term 3

  • Digital Entrepreneurship: Exploring Models and Startups
  • Tech & Future Trends
  • Building Successful Teams
  • New Product Development for Growth
  • Business Immersion Week

Graduation Requirements

  • Final Capstone Project

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