MBA in Sports Management

Escuela Universitaria Real Madrid - UE



The objective of the MBA in Sports Management is to train management professionals in the world of sports. It combines a unique exposure to Real Madrid, academic excellence, real practical cases and a vast network of contacts in the sports industry.

A quién va dirigido

- Graduates who wish to focus their professional careers on sports management - Professionals in the field of sports who wish to update their knowledge - Professionals from other fields of knowledge who wish to enter the sports world, or professional athletes who, having retired from competition, aspire to continue in the sports arena as managers.


The admissions process for Universidad Europea Graduate Schoolprograms can take place at any time during the year, although enrollment on any graduate program will depend on the availability of places.


Máster online

Temario completo de este curso

Módule I: General Management in Sports Organizations

  • Economic Analysis of the Sports Industry
  • Strategic Planning. Analysis of Sports Environments and Competition
  • Business Management Models and Economic Aspects

Módule II: Finance

  • Annual Accounts for Sports Clubs and Organizations
  • Planning and Control in Sports Organization Management
  • Financial Management

Módule III: Sports Facility Management and Operation

  • Infrastructure Management within a Sports Entity
  • Production of Sporting Events
  • Quality and Incident Management

Módule IV: Marketing and Communications

  • Strategic and Operational Marketing
  • Sponsorship in Sports
  • Audiovisual Rights
  • Sports and Society
  • Sports and the Media

Módule V: Managerial Skills and Human Resources

  • People Management and Teamwork
  • Coaching Applied to Sports
  • Motivational Leadership of Teams
  • Communication: Public Speaking in Professional Environments
  • Emotional Intelligence in Sports Organizations

Módule VI: Specialization Branch A - Marketing and Communications

  • The Media
  • Advertising Agencies
  • Official Organizations
  • Sports Rights
  • Sporting Events and Brand Profitability
  • Sports Clubs
  • Sponsorship
  • Brand and Identity Management
  • Practical Application of a Communication Plan
  • Social Network and the Community Manager
  • Sports Content in the New Digital World

Módule VII: Specialization Branch B - Entrepreneurship and Sports for Development

  • Strategies for Starting a Sports Business
  • The Business Plan and Financing
  • International Organizations in Sports for Development
  • Corporate Social Responsibility and Sports
  • Social Entrepreneurship in Sports
  • Keys to Success and Failure

Módule VIII: Specialization Branch C - Sports Facility Operation

  • Management of Sports Facility Operations
  • Security and Technology at Sports Facilities
  • Municipal Operations and Management
  • The Fitness and Wellness Market
  • Large Parks
  • Golf Course Management
  • Organization of Sporting Events
  • Management of Leisure and Non-Conventional Spaces

Módule IX: Internship

Módule X: Master's Thesis

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