Module 1

Online marketing and advertising strategy

Introduction to online marketing e innovation - 3 ECTS:

Fundamentals of analysis in digital marketing

Digital marketing plan

Innovation

Processes and methodologies: design thinking, Lean Startup, Agile - 2 ECTS:

Design thinking

Lean Start up

Agile

Digital advertising - 4 ECTS:

Display

Video

Performance

Programmed marketing (RTB)

Design and web usability - 4 ECTS:

Web usability

Mobile usability

Apps development

Module 2

Positionment, social and analytics strategy

Positioning with search engines: SEO and SEM  - 5 ECTS:

SEO

SEM

Growth hacking

Social Media Marketing  - 6 ECTS:

Social media plan

Campaigns

RRSS analytics

Influencers

Module 3

Ecommerce 

Dimensions of ecommerce - 2 ECTS:

Customers profiles

e-commerce models

E-mail marketing and affiliation marketing - 3 ECTS:

E-mail marketing

Affiliation marketing

Module 4

 eCommerce global management

Creation of e-commerce platforms - 5 ECTS:

Wordpress

Mobile first (ASO)

Relational marketing and logistics - 4 ECTS:

CRM

Fidelization

Logistics

Module 5

Digital Business  

Digital analytics - 4 ECTS:

Web analytics

E-commerce analytics

Digital business plan - 3 ECTS:

Business models

Success factors

Integrating the digital marketing plan within the global plan

Digital entrepreneurship

Module 6

Final Master Thesis