Máster presencial
Barcelona
Duración : 1 Año
Designed for students and professionals interested in the fashion and luxury industries, this program provides the business knowledge and strategic skills needed to manage and position premium brands in a highly competitive global market. Students explore consumer behavior, branding, creativity and innovation while developing a strong understanding of how luxury brands are built and sustained.
Lectiva.com adds EU Business School's Master in Fashion & Luxury Business to its catalogue, offering a program taught entirely in English. The curriculum combines business management with fashion and luxury industry insights, with a strong emphasis on design, creativity and brand strategy.
Throughout the program, students develop skills in advertising strategy, communication and innovative thinking, learning how to effectively create, manage and position luxury brands in international markets.
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Sedes
Localización
Fecha inicio
Requisitos
Admission Requirements:* 1 certified copy of bachelor's degree and transcripts Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; English native or equivalent Applicants must also meet one of the following: A GPA of 3.0 on a 4.0 scale A satisfactory score on the GMAT or GRE An interview with the academic dean * Students who do not meet the criteria will have an interview with the admission committee and will be considered on a merit basis.
Temario completo de este curso
TERM 1
Winning Strategies for Market Entry
Tools for Success
Business Immersion Week
TERM 2
Digital Marketing and Luxury Product Strategy
Strategic Development for Business Success
Developing a Leadership Edge
Business Immersion Week
TERM 3
Sustainable Value Creation in Fashion and Luxury
New Product Development for Growth
Building Successful Teams
Business Immersion Week
Graduation Requirements