TERM 1: KEYS TO A CAREER IN M

• Marketing Research
• Strategic Brand Management
• Decisions in Marketing
• Go-to-Market Strategies
• Business in society

TERM 2: DEVELOPING A MARKETING PROFILE

• Strategic Sales Management
• Marketing in Digital Media
• Integrated Marketing & Corporate Communications
• Consumer-centric Marketing
• International Marketing Strategies

TERM 3: ELECTIVES
Marketing Electives - 3 ECTS/course (choose minimum 3)

• Advanced Consultative Selling Process
• Design Management
• Digital Marketing: Internet Business
• Finance for Marketing and Sales Managers
• Loyalty Management
• Managing Global Business to Business Marketing
• Marketing for Entrepreneurs
• Pricing & Low Cost Strategies
• Retail Innovation
• Strategic Key Account Management
• The New Branding Imperatives for Marketing Managers
Free Electives - 3 ECTS/course (choose maximum 2)

Business Simulation
Business Government Relations
Corporate Strategy
Dynamics of Organizational Change and Learning in Organizational Networks
Employability, and People Management in the New Economy
Geopolitics
Global Supply Chain
Historia de la Gestión
Family Business Management
Managing Diversity
Open Innovation & Open Business Model
Political Risk Analysis, Geo-Economics, and Global Business
Social Entrepreneurship
Topics in International Economics
Venture Capital & Private Equity
Business and the Environment
Cultural, Art, Media, Entertainment and Creative Industries
Global Integrative Module
In the Search of Principles for a Life Philosophy: Lessons from Art, History and Economics
Leadership
Leadership Coaching Programme
Social Innovation in Action
Leading the Management Consulting Firm
Project Management
Competing with Business Intelligence & Analysis
Development Tools for Web and Mobile Apps
Digital Entrepreneurship & Innovation

SUMMER TERM

INTERNSHIP/ MASTER PROJECT

Participants can choose from three different formats: - Master Thesis, aimed at demonstrating the participant’s research abilities; - A Business Creation Project, aimed at fostering an entrepreneurial spirit; - An In-Company Business Project, based on a professional internship. Participants will receive full support from their tutors, regardless of the format chosen; moreover they will have to complete a preparation course.