Why this program?

1. Excellent teaching staff. You will learn from the faculty of the UPF's Department of Economics and Business, and from experienced marketing professionals.
2. Analytical approach. You will acquire the knowledge to integrate consumer analysis with industry analysis using the most up-to-date analytical tools to make decisions about the different elements of the brand strategy and marketing mix.
3. Strategic mindset. You will master and put into practice the latest cutting-edge tools and techniques used in marketing management, trends research and analytics to define and plan a marketing management strategy.
4. Management and communication skills. The program will provide you with the skills needed to manage, communicate and negotiate in the field of marketing management.
5. Connection with the professional world. The MSc requires you to complete a curricular internship, which provides a relevant work experience in the fields of brand consulting, communication management, digital marketing and marketing research, among others.

Program accredited by: