Why this program?

1. Excellent teaching staff. You will learn from the faculty of the UPF's Department of Economics and Business, and from experienced professionals in Marketing.
2. Analytical focus. You will master and put into practice the latest tools and analytical techniques used in marketing management and research in order to understand the market.
3. Management skills. You will acquire the tools and skills needed to integrate consumer analysis with industry analysis, preparing you to make decisions about the different elements of the brand strategy and marketing mix.
4. Connection with the professional world. The MSc includes the option to do a curricular internship, which provides a relevant work experience in the fields of brand consulting, communication management, digital marketing and marketing research, among others.
5. QTEM Program. You will have the opportunity to extend your master with the QTEM program. This is an optional study abroad program in an international network bringing together outstanding students, over 20 Academic Partners renowned in the fields of Management, Economics and Finance.

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